Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period starting in September 15 and ending in October. It was enacted into law in August 1988.
The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September18, respectively. Also, Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.
We would also like to thank Piera Chacón, Manager, Language Access & Development, Strategic Communications, Blue Cross and Blue Shield of Louisiana and the BCBSLA Strategic Communications Team.
Anselmo created his Hispanic heart to represent his Hispanic Heritage and diverse identity.
In the left corner is the flag of the United States to represent his life and experience in the United States of America.
In the right corner is the flag of the State of Louisiana to represent his journey in our incredible state. Anselmo has lived in Louisiana for more than 36 years!
Finally, the part at the bottom has the Cross of San Andrés. The Cross of San Andrés (or Cross of Burgundy) is a symbol of Hispanic tradition in both Spain and in its current and ancient ultramarine provinces. The Cross of San Andrés is the most universal symbol of Hispanic life.
All of these parts combine to represent his Hispanic Heritage Heart.